U.S. Olympic Committee CMO, Lisa Baird, was sure of sealing a cloud services deal with the International Olympic Committee (IOC) after the Rio Olympics. Her opportunity opened after AT&T informed her that they were no longer going to renew their contract. She then went straight to Timo Lumme at the International Olympic Committee. After speaking [...]

Alternate Uniform Features Mesh Shirt and ‘Yorts’ (April 1, York, Pa.) — Prepping for another hot summer, the York Revolution unveiled today the design for an alternate uniform players will don when the 2017 forecast calls for extreme heat. The design features a mesh shirt and will mark the return of shorts to professional baseball. [...]

For many years, most MiLB clubs were operated entirely independently, with minimal support from a central administrator. However, this management style is about to change. 160 MiLB teams will start to brand together under the domination of one marketing campaign - “It's fun to be a fan.” Most of the ‘focus-grouped’ clubs seem to accept [...]

The average U.S. smartphone owner uses 27 apps a month, according to comScore, a statistic that has stayed comparatively static in recent years. The majority of users download one new app a month, or no new apps at all, giving developers very little chance to expand the virtual shelf area. So in order to make [...]

Two talented backstops will be joining the Bellingham Bells for the 2017 season. Chase Illig from West Virginia University and Austin Pinorini from Bellevue College will be suiting up for the Bells this summer. “We are thrilled to add two talented catchers to the 2017 roster,” Bells’ general manager Stephanie Morrell said. “Chase and Austin [...]

In the past few weeks, media companies have joined the likes of Google, Yahoo, and Apple in the sports rights deal making. In the past, we have seen Google with affiliated with Sunday Night Football, Yahoo with its NFL streaming deals, and Apple boasting of getting a national baseball package. Recently, the demand for sports [...]

(New Britain, Conn., March 22, 2017)– New Britain Bees team officials today announced that the team has signed pitcher Joe Beimel for the 2017 season. Beimel becomes the first pitcher with Major League experience to sign in New Britain this season and joins the roster with the most MLB service time of any player in [...]

Ernie Yake will not have to travel far to play baseball this summer. The Bellingham, Wash. native and Squalicum High School graduate, will be staying home to play for his hometown team, the Bellingham Bells, during the 2017 season. “Fans who have recently followed Whatcom County baseball are already familiar with Ernie and the special [...]

As a college athlete, if a championship trophy isn’t enough to motivate you to give it your all in each game, maybe a gift suite will do the trick. That’s what the NCAA is expecting, as they debut their gift suites to the Women’s Basketball semifinalists at the championship event later this year in Dallas. [...]

The MLS has seen tremendous success among expansion clubs in the past 15 years. The league’s elevation can be attributed to various factors including entry into Canada through Toronto (2007), supporter culture acceleration and the league's rebirth in Orlando and Atlanta. In the next expansion phase, 12 bids were received to fill up the new [...]