Twitter’s $10 million deal to live stream 10 Thursday Night Football games is being shopped around to digital media companies of all kinds and it has us all wondering, who will wind up with the NFL’s TNF digital package?

The NFL wants to have a deal sealed by the late spring (end of March to be exact) in order to give the winner of the package a chance to develop advertising before the selling season.

The streams did well through the previous deal between Twitter and Facebook and it allowed distribution on connected TVs. It also increased the younger audience (70% under age 24), international and mobile viewers.

The NFL’s senior vice president of media strategy, Hans Schroeder, recognizes mobile is the most important device in people’s lives and is excited about another digital partner for the season.


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