­

Why WWE is a Business Not a Sport

While you may not notice it, the World Wresting Entertainment, Inc., (WWE) has grown tremendously. Being a publicly traded company, it has overstepped financial projections and valuations normally associated with leagues such as the NFL and Major League Baseball. Their July quarterly revenue report, for instance, shows a 32% increase in revenue to a record [...]

By |August 25th, 2016|Industry Updates|Comments Off on Why WWE is a Business Not a Sport

MLB Releases Postseason Schedule

Game 1 of the 112th World Series is set to begin on Tuesday, October 25th airing live on Fox. Fox has the pleasure of running The World Series for the 19th time. The game will be preceded by the postseason American League Wild Card Game on Tuesday, October 4th and The National League Wild Card [...]

By |August 23rd, 2016|Industry Updates|Comments Off on MLB Releases Postseason Schedule

Analytics – The Impact on Venue Marketing

Analytics have become crucial in many sports-related industries. The data from analytic research can help sports organizations with allowing their venues to become more operational. Part of this entails establishing stronger marketing plans. A great example of the use of analytical marketing solutions comes from what the Houston Astros have recently done. They noticed that [...]

By |January 5th, 2016|Industry Updates|Comments Off on Analytics – The Impact on Venue Marketing