Back in November, we reported that Atlanta’s new Mercedes-Benz Stadium was nearing new sponsorship records – almost $900 million to be exact. (click here to read post)
Now as construction has made some serious headway, the stadium is one sponsor away from completing the sale of its founding-level sponsors and hitting their originally stated goal of $1 BILLION in contractually obligated revenue.
Surprisingly, health care/hospital has been the most difficult top-level sponsor spot to fill. Children’s Healthcare of Atlanta did sign on as a title sponsor of Atlanta United FC’s new practice facility in Marietta, Georgia, however.
Tim Zulawski, senior vice president and chief commercial officer for AMB Sports & Entertainment, parent company of the Falcons and Atlanta United, stated that even without the health care component, the new facility would hit their sponsorship goal.
A lot of unlikely organizations have been the major source of sponsorship such as Harrah’s casinos, malt beverage companies, and distilled spirits companies like Bacardi.
Either way, the new NFL/MLS stadium is scheduled to open this summer and sponsors and executives alike are excited for the new massive stream of revenue to follow.
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