We realize website design can be a tedious task. How long do you spend making changes to your company’s website?
When spending time tackling such a big project, you want to make sure you get it right the first time around. Here are some things we’ve learned in our 20 years of experience designing and developing websites.
5 things to know when designing a website
1. Watch the graphics, buddy.
Just because your audience loves action doesn’t necessarily mean they want to be bombarded by flashy, action-packed graphics. Glitzy call to actions and cluttered headlines can distract rather than attract visitors. Offer a relaxing user experience instead.
2. Would you say that’s maroon or crimson?
Don’t undermine your branding. Your team’s colors are what fans relate to. Make it a part of your website’s identity by incorporating familiar colors and schemes.
3. It’s never too big.
Large fonts and white space can be great traffic directors. Large fonts grab attention and ironically, are relaxing as well. Relaxed users are comfortable users. Comfortable users stay longer.
4. Smartphone takeover.
Having a mobile responsive site needs to be your first priority. If it’s not, half of your audience will most likely drop off. A mobile ready site ensures constant engagement with users as it fits their on-the-go lifestyle.
5. Numbers matter.
Keep special pages that may be filled with detail and statistics in mind when designing your site. These pages may be visited by a fan who loves to study numbers from last night’s game or a not-so-tech-savvy mom who just wants to see her son’s performance. Be cognizant of the different audiences & make sure your design can appeal to all crowds.