Sporting Kansas City is smiling from the increase in ticket sales they generated just a week after they opened their new mobile single ticketing system with SeatGeek Open, a New York-based company.
According to Gregg Allen, the Sporting KC vice president, a 46% increase in new buyers and a 35% growth in mobile-based purchases was recorded.
The open distribution system’s primary goal is to enable fans to obtain tickets from places they are already getting information from, such as travel sites, social media platforms, and fan blogs.
The move will push the fans away from old ticketing practices that link fans with other ticketing platforms. SeatGeek Open is targeting the young fans by selling to them in a style more acceptable to Millennials.
In addition, the Portland Timbers have signed a deal with SeatGeek as their secondary ticketing partner. Promising to give them the primary position in 2019.
SeatGeek Open says the trend will continue through their plan to link Sporting KC and other soccer clubs with third party marketplaces and new e-commerce destinations.