The Detroit Pistons have a new gaming challenge for their fans. Known as “One-on-One With The Pistons” and built to appeal especially to the younger crowd, the online game is the first of its kind in the NBA.
The game went live on December 5th 2016 and is accessible via Pistons.com. It enables Detroit fans to play a virtual basketball match against Pistons team players like Andre Drummond, Marcus Morris, Reggie Jackson, Kentavious Caldwell-Pope and Tobias Harris using interactive video where users can play a game up to seven points.
To create the game, the Pistons partnered with video game developer Interlude to use the New York-based firm’s Eko platform. Following this partnership, the gaming challenge will also be accessible via helloeko.com.
Current Pistons’ sponsor, Dodge, has already signed on as the first advertiser on the video game’s platform. To boost ad revenues even further, the gaming platform will also host an opportunity where gamers can register to compete for prizes, enabling Detroit to capture user data and subsequently market directly to them.
With an average of 300,000 unique monthly visitors to Pistons.com, the basketball franchise hopes to build on their current digital traffic levels — by targeting the younger generation — while at the same time enhancing their exposure worldwide.
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