Last week, Twitter made a shocking announcement that they would be downsizing and cutting 7% of their employees. With the world of social media constantly expanding into various dimensions, it was a surprise to users and advertisers alike.

The NFL’s advertisers noticed Twitters NFL viewership declining rapidly before the company’s employee cuts yet sports media top executive says the viewership drop is not the metric to focus on.

“Thursday Night Football” is down double-digit percentage on CBS and NFL Network. NFL’s executive vice president of media, Brian Rolapp, says this could be due to, “early returns are showing that Twitter’s audience is much younger and more mobile than the NFL typically sees from its television networks.” Twitter executives add that we are a more mobile culture that needs different options to watch TV on.

The thought would be that to offer viewers more options in which to watch content, which would embrace their itinerant lifestyle. NFL and Twitter are working on streaming high quality video and providing more interactivity for users.

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